Product manager/Brand manager - job description
Assumes full control of the marketing mix encompassing product product specification, pricing strategy, distribution or channel management and promotion for an entire product or product line. This begins with product research and development, working in tandem with technically savvy product development specialists on product features and direction, as well as navigating legislative issues and making financial calculations related to top- and bottom-line pricing strategy. Maintains close liaison with sales and channel partners to ensure seamless distribution strategy, as well as constant collaboration with marketing communications specialists/agencies to devise advertising and promotions campaigns. Follows up with detailed comparative analysis and revenue reporting.